Rachel C. P. Atkinson

Data, Design, Visualization & Mapping


Advanced Proficiency

  • ArcGIS (desktop and online)
  • Microsoft Office
    • Excel
    • Word
    • Powerpoint
  • Adobe Creative CS5+
    • Illustrator
    • InDesign
    • Photoshop

Intermediate Proficiency

  • QGIS
  • Mapbox Studio
  • CartoDB

Basic Proficiency

  • HTML & CSS
  • Tableau
  • SketchUp Make


Degree with Distinction
UNC Chapel Hill, 2015

Phi Beta Kappa
Alpha Chapter of North Carolina, 2014

Burch Fellow
Honors Carolina, 2014

New York Innovation Fellow
UNC Entrepreneurship Program, 2014

SURF Recipient
UNC Office of Undergraduate Research, 2013

Carolina Scholarship Recipient
Honors Carolina, 2011-2015


University of North Carolina, Chapel Hill
B.A. with Distinction and Highest Honors, 2015

Major: Urban Planning and Sustainable Development

Minors: Geography, Entrepreneurship

Experience (click job title to expand details)

+  Associate
RCLCO Real Estate Advisory
July 2016 – Present | Austin, TX
  • Work as part of an advisory team, assisting land owners, developers, investors, and public sector clients with strategic real estate and land use decision-making
  • Conduct economic, demographic, and real estate research
  • Organize and analyze data
  • Prepare reports and presentations for clients
  • Contribute to intellectual property and business development initiatives
+  Brand and Virtual Office Manager
October 2015 – May 2016 | Durham, NC
  • Coordinated marketing operations for a team of real estate brokers
  • Maintained company website (designed and built using Squarespace and custom HTML/CSS)
  • Drafted email campaigns and maintained contact database with Mail Chimp
  • Designed and branded collateral materials including yard signs, advertisements, and brochures using Adobe Illustrator, Indesign, and Photoshop
+  Research Assistant to Dr. Emil Malizia
UNC Department of City and Regional Planning
April 2015 – July 2016 | Chapel Hill, NC
  • Collaborated on research strategies such as the selection of metrics for a “vibrancy index” for downtowns
  • Gathered and processed data from sources including the American Community Survey, Longitudinal Employer-Household Dynamics, EPA Smart Location Database, Esri Business Analyst, CoStar and Bureau of Labor Statistics
  • Analyzed geographic data in ArcMap and QGIS
  • Provided technical and design assistance in preparing presentations for conferences
+  Independent Consultant
Various Clients
August 2015 – June 2016 | Durham, NC
  • Contributed to research on the characteristics of Millennials in the NC Triangle for the local chapter of a national real estate organization
  • Conducted demographic analysis to profile the target customer for a real estate professional’s potential workforce housing initiative
  • Provided GIS services to a social science research firm
+  Impact Intern
Self-Help Credit Union
May 2015 – September 2015 | Durham, NC
  • Supported the Development, Policy and Impact team in tracking and reporting the impact of activities including residential and commercial real estate development, home-ownership projects, small-business lending, and green infrastructure lending
  • Drafted sections of a report evaluating the credit union’s Fresh Start credit builder loan program. The resulting report can be found here
  • Researched and authored an internal report on Self-Help’s impact on local affordable housing and homeownership
  • Compiled statistics for use in grant proposals, project evaluations and impact reports
+  GIS Research Assistant
The Research Hub at Davis Library
August 2014 – May 2015 | Chapel Hill, NC
  • Provided technical assistance to library patrons using software such as ArcMap, QGIS, and Excel
  • Tutored students from GIS courses on their lab assignments
  • Helped patrons source, extract and analyze data from the Census Bureau, Bureau of Labor Statistics, Esri Demographics, Open Street Map, local government and other sources
  • Offered cartography services, designing maps for faculty presentations and publications
  • Helped GIS and Data Librarians develop and test training materials and instructional curriculum
  • Designed graphics, publicity materials and signage for Research Hub marketing
+  Office Assistant
UNC Department of City and Regional Planning
September 2013 – May 2014 | Chapel Hill, NC
  • Staffed front desk and greeted visitors to the department
  • Managed room and equipment reservations
  • Answered phones, delivered mail, and helped maintain office supply inventory
  • Assisted faculty and administrative staff with special projects and events
+  Data Analysis and Visualization Intern
UNC Sustainability Office
January 2013 – June 2013 | Chapel Hill, NC
  • Produced graphics for the UNC Campus Sustainability Report
  • Collected data from various university departments to assess campus performance on sustainability metrics
  • Transformed data into attractive, understandable visualizations and illustrations using Adobe Illustrator
+  Summer Intern
The Children's Environmental Health Initiative
June 2010 – September 2010 | Chapel Hill, NC
  • Provided data support to a team of researchers at Duke's Nicholas School working to demonstrate links between the physical environment and health outcomes.
  • Contributed tens of thousands of entries to a geographic database of deaths in North Carolina by standardizing and cleaning address data in Excel and geocoding addresses in ArcMap

© Rachel Carly Perlman Atkinson